Western Heat
A campaign developed through an elevated lifestyle lens that authentically blends modern western culture with the brand's bold identity.
Cyclone Series
A performance launch built around precision and restraint.
Summer is Calling
The Summer Street Series campaign introduces Dakine’s most versatile urban backpack — built to move seamlessly from skate spot to city commute.
Signature Series
The PSD x Aaron Jones Signature Series will present an elevated fusion of elite performance and refined our athlete positioning.
Ribbed
PSD’s launch of the new ribbed fabric in the women’s category, showcasing its soft, stretchy, and luxurious feel across top-selling silhouettes
Island Bound
Shot on location across Oʻahu, this campaign captures the Dakine Hawaii Lifestyle Collection in its natural habitat — sun-bleached alleyways, backroad bridges, roadside fruit stands, and jungle trails.