Cyclone Series

A performance launch built around precision and restraint.

Cyclone Series

Cyclone Series

Industry

Outdoor/Action sports lifestyle brand

Outdoor/Action sports lifestyle brand

ROLE

Art direction Creative concept development Mood board & visual direction Location & environment planning Shot list development Photo & video direction On-set art direction & creative supervision Post-production feedback & image selects

Art direction Creative concept development Mood board & visual direction Location & environment planning Shot list development Photo & video direction On-set art direction & creative supervision Post-production feedback & image selects

Deliverables

Campaign lifestyle imagery Site touchpoint direction Hero campaign video Social cutdowns

Campaign lifestyle imagery Site touchpoint direction Hero campaign video Social cutdowns

The Work

The Work

The Cyclone Series campaign was built to position Dakine's waterproof pack collection as the essential gear for anyone who lives at the intersection of adventure and unpredictable conditions.

The Cyclone Series campaign was built to position Dakine's waterproof pack collection as the essential gear for anyone who lives at the intersection of adventure and unpredictable conditions.

Surfers hauling wet wetsuits, travelers caught in a downpour, riders who refuse to let weather dictate the mission. The result is a campaign that sells durability and function without ever feeling like a spec sheet, letting the product prove itself through the environments and people using it rather than a list of features.

Surfers hauling wet wetsuits, travelers caught in a downpour, riders who refuse to let weather dictate the mission. The result is a campaign that sells durability and function without ever feeling like a spec sheet, letting the product prove itself through the environments and people using it rather than a list of features.

The Cyclone Series — waterproof welded construction built for surf, salt, and everything the ocean throws at it.

The Cyclone Series — waterproof welded construction built for surf, salt, and everything the ocean throws at it.

Art direction Creative concept development Mood board & visual direction Location & environment planning Shot list development Photo & video direction On-set art direction & creative supervision Post-production feedback & image selects

Dawn surf sessions, storms, and gear that has to perform in unpredictable conditions

Dawn surf sessions, storms, and gear that has to perform in unpredictable conditions

Dawn surf sessions, storms, and gear that has to perform in unpredictable conditions

Wet gear. Dry pack. Zero compromise.

Wet gear. Dry pack. Zero compromise.

Wet gear. Dry pack. Zero compromise.

Previous

Previous

Previous

Previous

Previous

Western Heat

PSD

NEXT

NEXT

NEXT

NEXT

NEXT

Summer is Calling

Dakine

PSD

Western Heat

Dakine

Summer is Calling

PSD

Signature Series

PSD

Ribbed

ALL PROJECTS

ALL PROJECTS

ALL PROJECTS