Signature Series

The PSD x Aaron Jones Signature Series will present an elevated fusion of elite performance and refined our athlete positioning.

Apr 2025

Signature Series

Industry

Apparel & Fashion

ROLE

Art Direction Creative concept development Mood board & visual direction Photo & video direction On-set art direction & creative supervision Set Design

Deliverables

Digital Creative

The Work

A signature line built to feel as elite as the athlete behind it.

We built the visual direction around moody lighting, urban composition, and detail-driven product focus — balancing raw power with clean, controlled execution. The result: hero imagery and digital assets that deepen PSD's presence in sports lifestyle while positioning the Signature Series as a bold, premium expression of performance-driven culture.

Moving beyond standard product marketing into something that felt earned, premium, and unmistakably PSD x Aaron Jones

Art Direction Creative concept development Mood board & visual direction Photo & video direction On-set art direction & creative supervision Set Design

A bold, premium identity built on power, polish, and performance-driven culture.

Summer is Calling

Dakine

Ribbed

PSD

Western Heat

Dakine

Cyclone Series

Dakine

Summer is Calling

PSD

Ribbed

ALL PROJECTS