Island Bound

Shot on location across Oʻahu, this campaign captures the Dakine Hawaii Lifestyle Collection in its natural habitat — sun-bleached alleyways, backroad bridges, roadside fruit stands, and jungle trails.

May 2024

Island Bound

Industry

Outdoor/Action sports lifestyle brand

ROLE

Art direction Creative concept development Mood board & visual direction Location & environment planning Shot list development Photo & video direction On-set art direction & creative supervision Post-production feedback & image selects

Deliverables

Campaign assets Social cutdowns Retial Displays

The Work

The collection was built to move the way island life moves: crossbodies, hip packs, and backpacks designed for whatever the day brings, from a bike ride to town to a hike into the valley.

The imagery leans into raw, unposed moments — real light, real texture, real terrain — grounding the product in an authentic Hawaiian sense of place while keeping the styling versatile enough to travel anywhere the collection goes next.

Carry the vibe.

Style that moves with you.

Built to move from town to trail without missing a beat. A campaign rooted in aloha, styled for anywhere.

Ribbed

PSD

Western Heat

Dakine

Cyclone Series

Dakine

Summer is Calling

PSD

Signature Series

ALL PROJECTS