Western Heat
A campaign developed through an elevated lifestyle lens that authentically blends modern western culture with the brand's bold identity.
Western Heat
Western Heat
Industry
Apparel & Fashion
Apparel & Fashion
ROLE
Art direction Creative concept development Mood board & visual direction Location & environment planning Shot list development Photo & video direction On-set art direction & creative supervision Post-production feedback & image selects
Art direction Creative concept development Mood board & visual direction Location & environment planning Shot list development Photo & video direction On-set art direction & creative supervision Post-production feedback & image selects
Deliverables
Campaign lifestyle imagery Site touchpoint direction Hero campaign video Social cutdowns
Campaign lifestyle imagery Site touchpoint direction Hero campaign video Social cutdowns
The Work
The Work
Capture PSD's Summer 2026 Western Campaign through an elevated lifestyle lens that authentically blends modern western culture with the brand's bold identity.
Capture PSD's Summer 2026 Western Campaign through an elevated lifestyle lens that authentically blends modern western culture with the brand's bold identity.
The shoot will feature PSD's mainline western assortment alongside collaborations with Whiskey Bent, Hooey, and Realtree, showcasing both men's and women's styles in natural outdoor environments. Content should feel aspirational, adventurous, and genuine, highlighting themes of freedom, exploration, and western heritage while delivering a versatile asset library for ecommerce, retention marketing, paid media, social content, and video. Imagery should balance compelling storytelling with strong product visibility, helping establish PSD as a credible and relevant player within the growing western category.
The shoot will feature PSD's mainline western assortment alongside collaborations with Whiskey Bent, Hooey, and Realtree, showcasing both men's and women's styles in natural outdoor environments. Content should feel aspirational, adventurous, and genuine, highlighting themes of freedom, exploration, and western heritage while delivering a versatile asset library for ecommerce, retention marketing, paid media, social content, and video. Imagery should balance compelling storytelling with strong product visibility, helping establish PSD as a credible and relevant player within the growing western category.
Art direction Creative concept development Mood board & visual direction Location & environment planning Shot list development Photo & video direction On-set art direction & creative supervision Post-production feedback & image selects
Bleding western heritage with elevated lifestyle imagery — pairing PSD's mainline assortment with a visual language that feels aspirational, genuine, and rooted in freedom and exploration, delivered across ecommerce, social, and video.
Bleding western heritage with elevated lifestyle imagery — pairing PSD's mainline assortment with a visual language that feels aspirational, genuine, and rooted in freedom and exploration, delivered across ecommerce, social, and video.
Bleding western heritage with elevated lifestyle imagery — pairing PSD's mainline assortment with a visual language that feels aspirational, genuine, and rooted in freedom and exploration, delivered across ecommerce, social, and video.