Summer is Calling

The Summer Street Series campaign introduces Dakine’s most versatile urban backpack — built to move seamlessly from skate spot to city commute.

Summer is Calling

Summer is Calling

Industry

Outdoor/Action sports lifestyle brand

Outdoor/Action sports lifestyle brand

ROLE

Art direction Creative concept development Mood board & visual direction Location & environment planning Shot list development Photo & video direction On-set art direction & creative supervision Post-production feedback & image selects

Art direction Creative concept development Mood board & visual direction Location & environment planning Shot list development Photo & video direction On-set art direction & creative supervision Post-production feedback & image selects

Deliverables

Campaign lifestyle imagery Site touchpoint direction Hero campaign video Social cutdowns

Campaign lifestyle imagery Site touchpoint direction Hero campaign video Social cutdowns

The Work

The Work

Position the Street Series as the essential daily carry for the modern skater/creative — performance-driven utility wrapped in elevated street styling.

Position the Street Series as the essential daily carry for the modern skater/creative — performance-driven utility wrapped in elevated street styling.

The tone is authentic, kinetic, and confident. We’re not just showcasing a bag; we’re capturing movement, independence, and city rhythm in peak summer light.

The tone is authentic, kinetic, and confident. We’re not just showcasing a bag; we’re capturing movement, independence, and city rhythm in peak summer light.

Art direction Creative concept development Mood board & visual direction Location & environment planning Shot list development Photo & video direction On-set art direction & creative supervision Post-production feedback & image selects

Built to move with the city

Built to move with the city

Built to move with the city

Built to carry a skateboard, protect a laptop, and deliver bold camo-forward style — the Street Series brings functional performance to a street-culture lens, spanning hero video, social, and e-commerce as a full 360° campaign.

Built to carry a skateboard, protect a laptop, and deliver bold camo-forward style — the Street Series brings functional performance to a street-culture lens, spanning hero video, social, and e-commerce as a full 360° campaign.

Built to carry a skateboard, protect a laptop, and deliver bold camo-forward style — the Street Series brings functional performance to a street-culture lens, spanning hero video, social, and e-commerce as a full 360° campaign.

Previous

Previous

Previous

Previous

Previous

Cyclone Series

Dakine

NEXT

NEXT

NEXT

NEXT

NEXT

Signature Series

PSD

PSD

Western Heat

Dakine

Cyclone Series

PSD

Signature Series

PSD

Ribbed

ALL PROJECTS

ALL PROJECTS

ALL PROJECTS