Ribbed

PSD’s launch of the new ribbed fabric in the women’s category, showcasing its soft, stretchy, and luxurious feel across top-selling silhouettes

Feb 2026

Ribbed

Industry

Apparel & Fashion

ROLE

Art Direction Concept Development & Moodboards Branded Lockup Design Digital Creative

Deliverables

Final Imagery Digital Creative

The Work

Led art direction for the launch of PSD's new ribbed fabrication in the women's category — spotlighting a soft, stretchy, elevated feel across the brand's top-selling silhouettes.

Baby Pink Rib served as the hero colorway, tying into a Spring/Valentine's mood to build early excitement. Directed the concept, moodboards, and photoshoot to put product detail front and center, positioning ribbed as a standout addition to the women's line — not just another fabrication, but a must-have.

The visual direction stayed clean and minimal, framing the ribbed collection as effortless and elevated comfort.

Art Direction Concept Development & Moodboards Branded Lockup Design Digital Creative

The kind of piece you'd wear as easily curled up at home as you would out.

Signature Series

PSD

The Secret Keeper

Aurelis

PSD

Western Heat

Dakine

Cyclone Series

Dakine

Summer is Calling

PSD

Signature Series

ALL PROJECTS